cropper
ADVIDDY- FREE 30 SECONDS VIDEO OFFER
COLD CALL/OPTIN SCRIPT
Gate-Keeper Script
Hi, this is Mo Rahman, I have an approval that I need to give to the owner, [Owners Name IF You Have It]
Can you put me through, THANK  YOU!  

[OBJECTION: No I'm Sorry They Are Unavailable]
This is pretty important, I can get his email and I'll try and at least send them an approval via email.  
What's their email? Correct spelling of their name?
What's their direct number or extension I can call back later then? 
[Get A Direct Number]

[OBJECTION: What's This Regarding?]
I'm an Executive Producer with Mo-Vidz Agency .... and I need to get the owner this approval before our production deadline by the end of the day.
Can you put me through, Thank You!

[OBJECTION:  Can I Take A Message?]
This is pretty important, I can get their email and I'll try and at least send them an approval via email.  
What's their email? Correct spelling of their name?
What's their direct number or extension I can call back later then? 
[Get A Direct Number]

[OBJECTION:  What Is This Approval About?]
Again, I'm one of the Producers with Mo-Vidz Agency and we are in the middle of producing a series of 30 second Online Commercials that's being underwritten for B B K Accountants Ltd & I've got to coordinate  directors, spoke model talent, and animation department and because of our deadlines I need a 5 minute meeting to go over the details because we are planning on putting your commercial into production.
It's pretty EXCITING! Between you and I the online commercials we are producing would typically cost $1000 - $2000 to produce but all the production costs are being underwriting as long as we can hit our deadlines.

Can you check the owners schedule and set the appointment or should I talk to them directly to get things set up?
[GK Says "I'll Set The Appointment"]
Great lets set it up for  [00:00 am/pm] on [Day Of Week]
What's their email? Correct spelling of their name?


[GK Says "You Can Talk To Them Directly"]
Great, What's their direct number or extension I can call back later then? [Get A Direct Number]
What's their email? Correct spelling of their name?

What's your name again? ___________  

Thanks for your help! I've gotta run. By for now.

[Set An Activity Appointment FOR THIS CONTACT... log their name as a contact  in "Contact Details" & note the contact record for follow up]
DM- SCRIPT-COLD-CALL
[Companies That Opted In To Your FREE £500 Video commercial Landing Page]

Hi, This is Mo Rahman & I I'm one of the Producers here at Mo-Vidz Agency
and I just received an email from our team that you took advantage of our FREE 30 Second Commercial program.


Congratulations, we only have a limited number of spots.

Let me give you some details, but I'm curious..do you do any online video marketing now?

Well you made a great choice, this program I think will be perfect for you.
So let me take a few minutes and step you through what we will need to get started.


[GO TO BETA PROGRAM EXPLANATION]
----------------------------------------------------------------------------------------------------------------------------------------------------------------
[Companies You Don't Know: COLD CALL]
Hey [POC First Name]- My name is Mohammed & I'm Executive Producer with Mo-Vidz Agency.
And we are in the middle of producing a series of 30 second Commercials, and we’ve got some deadlines to meet in our production schedule. 
(Scarcity)
So, I'm calling you because we had 1 production spot open up in our BETA program, and we realize that most businesses wouldn't be able produce this type of high converting commercial, so we are going to underwrite all the costs of production for 1 company. Our research team reviewed 17 different [1st Category]s for this spot and you came to the top of our list..... (Exclusivity)

And since we know 94% of consumers today say that video helps them make a buying decision
We researched your business and found .....
 (Choose One or ALL OF THEM) 
1. [Homepage Video] videos On Your Website's Home Page:
2. [Google My Business Videos] videos On Google When We Googled You: 
3.  [Youtube Video Search] On YouTube When We Searched:
OPTIONAL:  [Google Video] videos in your GMB listing

(PROOF / AUTHORITY)

Q: Have you done a lot of video marketing online or do you think our team just missed your videos?  
 
    [Banter Back and Forth About Their Marketing)

[BETA PROGRAM EXPLANATION]
Our BETA program consists of simply giving you over A £1,500 in video production work to produce a 30 second  HIGH CONVERTING online commercial for your business.

But instead of telling you.. let me SHOW YOU a video.
Q1:
Are you in front of your computer?
[NO!-  not in front a computer right now']
No problem, when will you be in front of a computer for 5 minutes, I 'll call you back]
[DON’T CONTINUE BEYOND THIS POINT IF THEY ARE NOT IN FRONT OF A COMPUTER- RE-ARRANGE FOR WHEN THEY WILL BE IN FRONT OF A COMPUTER NEXT!]


[If they are in front of a computer then say]
Great!
Q2: Can you Go to Google? Let me know when you're there.
Q3: Type in the search box the words "BATHROOM CLEANING JUPITER"
Q4: What’s the first thing that jumps out at you?


Now before you watch it:

Q5: I want you to imagine a potential customer of yours watching a video like that about you service..
 Go ahead and watch it is only 30 seconds…


Q6: QUESTION… “What do you think a potential customer would do after
       - viewing a great offer like that
       - seeing the companies 5 star reputation
       - AND THE NUMBER ON THE SCREEN?

[They Will Say…. “Well They Probably Call” And You Say.....]
You're Right! They Do Call.
[BOOM!!! You Just Tied Down Conversion On ROI]

These 30 second commercials are powerful and seem to convert very well because we 
- Spend a lot of time story boarding and researching the right offer
- We write the scripts hire the spokes-model talent
- We create prime-time graphics and animation and select the right music


Q7: QUESTION:   The 30 SECOND COMMERCIAL you just watched, if you had to produce it yourself with prime time graphics and animation, Scripting, hiring spokes-models and studios yourself, how much do you think it would cost?
[They Will Say… “About $1000 - $2000+” And You Say...]
You're Right! Video is expensive to produce. 
[ BOOM!!! You Just Tied Down Conversion On Value]

From time to time I get "What's the Catch?" And there is no catch.  We are in Beta right now so if I agree to move forward all I need is a few things from you.... in return for underwriting all production expenses we will need:
ONE)  As part of our beta we would like you to introduce or recommend 3 Businesses for us to do segments on in the local marketplace. When we launch this program publicly, it will be $1500 so we need to successfully launch this beta with a few more local businesses, 
sound good?
 
TWO) We need your feedback on your experience because you can use it however you want in Social Media, SEO, on your website, Facebook and drive new customers.  We just need you to give us feedback on your experience. 

Fair enough?
THREE)  We will cover all the production, animation, graphics, and story boarding, spokes model talent…
But we have some HARD COSTS that we ask our BETA members to help with:
1. SYNDICATION COSTS: We want as many people to see the video commercial as possible, so we syndicate it on all the major social media outlets. Your Youtube, Facebook, Twitter, Instagram etc. The Big opportunity is that we also syndicate it to your website to help your website convert better,
[and we also do RETARGETING SYNDICATION, which means we can target up to 5000 local website visitors so we can  get this video in front of as many viewers as possible].

[NOTE: BLUE TEXT (5000 Visitors) IS OPTIONAL FOR 1ST TIME SALES] Sales Increase By Adding Retargeting 5000 Visitors.]
[AdViddy Video Widget Drops Any Retargeting Pixel. We Use Traffic Fuel For Easy Retargeting OR use Facebook/Youtube]
[We Do Not Do Customer Support For Facebook or Youtube Retargeting, Only Traffic Fuel]


2. OPTIMIZATION COSTS:  We optimize the video to HELP it rank so people can see it in the search engines.

3. SPOKESPERSON ROYALTIES: We also write the script and have a professional spokes model talk over the video… which helps conversions a lot.  And you get unlimited use of the video for anything you want online.

For Syndication, optimization and spokesmodel talent alone would be over £1000 all by itself but we are asking beta participants to cover our costs for syndication, which is only £399.

[£397 is OPTIONAL | 1st Sale = Referrals ONLY .... 2nd Sale $97 3rd = $197  5th  SAle = $397] 
So again we cover all the costs in producing the video if you can help us with the hard costs of Syndication, Spokes-model Royalties and Optimization of ONLY £399 so it gets out in front of as many viewers as possible........ Sound Fair?
----------------------------------------------------------------------------------------------------------------------------------------------------------------
[OBJECTION:  Explain The Syndication Costs]
OK.  Typically after millions of websites being analyzed we found out of 100 people that go to your website on average 96% of them don't contact you.
Maybe they got distracted, the phone rang, didn't find the right product or service or they might not have been ready to become a customer right then and there.
We are solving that problem by posting your video ad to your website to help it convert better AND we are capturing 100% of all your website visitors in a strategy that’s called "Retargeting." Have you ever been to Amazon and looked at a product and the next thing you know you keep seeing that product on different sites you see?

[WAIT FOR RESPONSE BUT JUST MOVE ON AND KEEP READING]
We are doing the same thing but ITS A LOT MORE EXPENSIVE FOR US  because its video and we are buying spots on sites that they visit to show your video ad up to 5000 times in the next 30 days.
Sound good so far? 
[WAIT FOR RESPONSE BUT JUST MOVE ON AND KEEP READING]
Well a new stat came out stating that "3 OUT OF 4 PEOPLE" that watch a video ad on social media have gone to the companies website. So we are going to syndicate your video to all your social media sites.
But we aren't going to stop there. As part of our syndication we are going have our team of SEO experts optimize your video and also syndicate it to Youtube so that it ranks when people search for you over the next few months so we can get more organic views to it. 

Again it’s over $1000 in syndication work, Not including all the work that it takes to produce the video, script the video, and prime time graphics, animation, the spokesperson etc.
And all we are asking is to help cover a small part which is our hard costs on syndication so we can really get your business and this video as much exposure as possible.

So does that sound good for only £399?
["NO" I'm Really Not Interested In The Program / I Thought This Was Free]
OK... we can can still produce the FREE 30 Second commercial for you AND we can post it to your website
to help your website to convert better.
BUT without the syndication and optimization costs WE CAN'T....
1. Syndicate it online so it won't get a lot of exposure
2. Optimize your video so it won't rank very well
3. And we wouldn't be able to put a spokepersons voice in it


So is it that....
1. You Can't Afford The £397
2. Or You Don't See The Value In A Video That Markets Your Business?


[OBJECTION: I Can't Afford It Right Now]
[PRICELINE CLOSE... They Name Their Own Price]
I'm the producer, I can do whatever I need to do to make the program successful.
What budget CAN YOU CONTRIBUTE to the syndication and optimization?

[Whatever $$ They Say.... You Say] Done! But promise me you'll get me 1 more referral?

[OBJECTION: I JUST WANT THE FREE VIDEO]
We can do that.  Can I still count on you for 3 referrals and feedback from the video?
Here's what I'm going to do. Let me email you 1 of 3 offers that my team will research.
You reply back which offer you want us to build the commercial around, with a few
other details and we should have everything finished within a week.

Sound Good?
Let me confirm your email. Who is the person that takes care of the website so we can contact them?
Great I'll get you out the production details so we can get going.

[Don't Spend Your Time With These People!]
1. Before You Send Anything Get 3 Referrals
2. Produce The Video: Send A Widget Link To The WebMaster
3. Send A Link To The Video Download Page To The Owner

----------------------------------------------------------------------------------------------------------------------------------------------------------------

[If THEY SAY YES TO THE SYNDICATION COST - CONTINUE TO THE  CLOSE]
Good!  Now BEFORE I SAY YES and approve the production BUDGET, I have to understand 3 important things:
 
[ #1) WHAT MAKES YOU DIFFERENT FROM YOUR COMPETITORS? ] 
And this is the most important to me…. I’d like to takes some notes:


1. What do you do differently than you competition?
2. We really only want to work with companies in our BETA program that
    are focused on GROWING their business and want new customers.
3. What type of marketing are you doing to get your message out?
4. What are you spending a month trying to get your message out?


[ #2) SET PRE-PRODUCTION CALL - 24 to 48 hrs. AFTER this Call ]
We have some deadlines we have to meet, so I need to know you have 1 hour available for a PRE-Production call. On this call:
1. We will give you a brief overview of what we think would be a good offer
3. Logo and branding
4. We will explain the story boarding of the commercial with you
5. Get your social media information for syndicating the video and at that time we can get the 3 referrals from you that you think would want this type of exposure and a few other details.
 

What time [TOMORROW OR DAY AFTER] do you have available for the call?
[CHECK AVAILABILITY FOR NEXT DAY OR DAY AFTER, READ OUT TIMES AND SCHEDULE THEM IN
CONFIRM PRE-PRODUCTION CALL BEFORE MOVING TO NEXT POINT]

https://social.prospectrocket.com/AR/MoVidzAgencyPreProductionCallUK

[#3 SET TECHNICAL SIGN OFF MEETING: 24 - 48 Hours After Preproduction]
Lastly, We should be finished with the production within 3/4 days from now to meet our deadline, and then show you your commercial for you to sign off the technical accuracy
1. We will then review the video with you for technical accuracy, for you to sign off on it.
2. Go through a marketing strategy with you on how to best use your 30 second commercial
3. Get your feedback on the process and a few other details


What time [in the next 3/4 days] do you have available for that call?
https://social.prospectrocket.com/AR/MoVidzAgencyTechnicalSignOffMeetingUK
[MAKE SURE BOTH CALLS HAVE BEEN AGREED AND BOOKED BEFORE CLOSING]

[#CLOSING]

Ok I’ve got your Pre-Production Call scheduled for: [DATE] at [TIME],
And I’ve got your Technical Sign Off Call scheduled for: 
[DATE] at [TIME],


Sounds like this is going to be a project. I’m excited we got a chance to talk. It seems like a great fit for what we are looking for as part of our Beta program.
 

[GET THE PAYMENT RIGHT NOW]

In terms of the beta set up cost....I can get your credit card over the phone right now for the £399....

Long card number/ expiry date/ CVV on the back-
Full Name/ Email/Mobile/Residential Postcode + Door number


[TAKE ABOVE DETAILS FIRST, MAKE A NOTE AND THEN LOGIN TO SQUARE UP]
SquareUp Login Page - https://squareup.com/login?lang_code=en-gb
E: mmr1979@hotmail.co.uk
PW: Mikaeel2012#

[NEXT GO TO VIRTUAL TERMINAL- SELECT 'QUICK CHARGE' OPTION AND THEN CREATE THE RELEVANT INVOICE USING FOLLOWING TEMPLATE:
MVA- 30 SECONDS VIDEO COMMERCIAL- BETA PROGRAM
Includes:
Website Syndication
Social Media Syndication
Optimization
Retargeting Syndication (includes 5,000 impressions)
Spokesperson Royalty

----------------------------------------------------------------------------------------------------------------------------
[OPTIONAL] Or you can go to our website and pay it there right now if you would like.
1. [EITHER EMAIL DIRECT LINK TO LANDING PAGE TO SIGN UP
AND GO THROUGH TO THE MEMBERS AREA]:

https://mo-vidz.agency/
·       (Fill in your details)
·       Click on ‘Enter Beta Members’
·       Read and follow the instructions on the beta program page


2. [OR IF THEY OPTED IN THROUGH A LANDING PAGE ALREADY THEN
GIVE THEM DIRECT SHORTLINK TO THE RELEVANT SALES PAGE]


Full Syndication with 5000 impressions- £399
https://localresultsmarketing.agency/MVA-BETA-SETUP-UK-011399110-sales-page5
(shortlink): 
https://bit.ly/MVA-1

Full Syndication not including 5,000 impressions- £299
https://localresultsmarketing.agency/MVA-BETA-SETUP-UK-011299110-sales-page5
(shortlink)- 
https://bit.ly/MVA-2

Just Website & Social Media Syndication- £199
https://localresultsmarketing.agency/MVA-BETA-SETUP-UK-110199110
(shortlink)- 
https://bit.ly/MVA-3

[IF THEY TAKE THE SALES PAGE OPTION ABOVE THEN JUST TALK THEM THROUGH THE PAYMENT PROCESS]
So this is the beta explanation page...if you scroll to the bottom and click on 'see what's included'.
The next page summarizes what's included.....if you go to the bottom and fill in your details and payment... 
You can choose the 'Pay By PayPal' option if you have a PayPal account or select the 'Pay By Card' option, whichever you prefer....should take 2 minutes.....I can wait]

[WAIT 10-20 SECONDS THEN ASK THEM IF THEY ARE ON THE THANK YOU PAGE?]

So let me know when you have gone to the 'thank you page'!

[BEFORE YOU MOVE ON, CONFIRM PAYMENT HAS BEEN MADE AND PRODUCTION CALL HAS BEEN BOOKED]!
OK, Great, you’ve now been accepted into our beta program, and we have also scheduled a pre-production call….

Just to confirm, that will be on (date) at (time) and you will also get an email confirmation and a reminder 1 hour and then 15 minutes before the pre-production call,
Just to be clear we need you in front of a desktop PC or tablet (no mobile) in order for us to go through your pre-production call…..
can you confirm you will be free at the agreed time and in front of a desktop computer (not laptop)
(If not then we’ll have to reschedule and we cannot guarantee the next slot and there may be a rearranging fee)
Is that OK with you?
Great, do you have any further questions for me?
I will also email you my contact details if you have any further questions.

Finally- please look out for the email that will have your pre-production call details (please check spam also and bookmark that email!)

Thanks again for your time…good-ye