FREE 60 SECONDS REVIEW VIDEO
VIDEOMAGNET-TV.AGENCY- FREE 60 SECONDS REVIEW VIDEO
COLD CALL SCRIPT
COLD CALL SCRIPT
GATE-KEEPER SCRIPT
Hi, this is Mo Rahman, Executive Producer with VideoMagnet.tv, I have an approval that I need to give to the owner [Owners Name If You Have It]
Can you put me through, THANK YOU!
[Response: No They Aren’t Available]
This is pretty important, I can get his/her email and I'll try and at least send them an approval via email.
What's their email?
[Response: What's This Regarding?]
I'm the Executive Producer with VideoMagnet.tv and I need to get the owner this approval before our production deadline by the end of the day.
Can you put me through, Thank You!
[Response: No I'm Sorry They Are Unavailable]
What's their direct number or extension I can call back later then? [Get A Direct Number!]
What time should I call back that you think they will be available?
[Response: Can I Take A Message?]
This is pretty important, I can get their email and I'll try and at least send them an approval via email. What's their email?
[Response: What Is This Approval About????]
Again, I'm the Executive Producer with VideoMagnet.tv, and we are in the middle of producing a series of 60 second Online Commercials, I've got to coordinate directors, spoke models, and animation department and because of our deadlines I need a 15 minute meeting to go over the details because we are planning on putting your commercial into production.
It's pretty EXCITING! Between you and I the online commercials we are producing would typically cost £2000 - £3000 to produce but all the production costs are being underwriting as long as we can hit our deadlines.
Can you check the owner's schedule [Owners Name If You Have It] and set the appointment or should I talk to them directly to get things set up?
Great, what’s their direct number and email?
Great lets set it up for [00:00 am/pm] and what is his email and I’ll send him a confirmation email so he’s prepared for the meeting.
What's your name again? ___________
Thanks for your help! I've gotta run. By for now.
[Set An Activity Appointment... log their name as a contact & note the contact record for follow up]
Can you put me through, THANK YOU!
[Response: No They Aren’t Available]
This is pretty important, I can get his/her email and I'll try and at least send them an approval via email.
What's their email?
[Response: What's This Regarding?]
I'm the Executive Producer with VideoMagnet.tv and I need to get the owner this approval before our production deadline by the end of the day.
Can you put me through, Thank You!
[Response: No I'm Sorry They Are Unavailable]
What's their direct number or extension I can call back later then? [Get A Direct Number!]
What time should I call back that you think they will be available?
[Response: Can I Take A Message?]
This is pretty important, I can get their email and I'll try and at least send them an approval via email. What's their email?
[Response: What Is This Approval About????]
Again, I'm the Executive Producer with VideoMagnet.tv, and we are in the middle of producing a series of 60 second Online Commercials, I've got to coordinate directors, spoke models, and animation department and because of our deadlines I need a 15 minute meeting to go over the details because we are planning on putting your commercial into production.
It's pretty EXCITING! Between you and I the online commercials we are producing would typically cost £2000 - £3000 to produce but all the production costs are being underwriting as long as we can hit our deadlines.
Can you check the owner's schedule [Owners Name If You Have It] and set the appointment or should I talk to them directly to get things set up?
Great, what’s their direct number and email?
Great lets set it up for [00:00 am/pm] and what is his email and I’ll send him a confirmation email so he’s prepared for the meeting.
What's your name again? ___________
Thanks for your help! I've gotta run. By for now.
[Set An Activity Appointment... log their name as a contact & note the contact record for follow up]
DECISON MAKER- COLD-CALL
Hey [POC First Name] This is Mohammed, I'm a Field Producer with [VideoMagnet.tv] and we are in the middle of producing a series of 60 second online review commercials for clients, and we’ve got some deadlines to meet in our production schedule.
(Scarcity)
We had 1 spot open up, and realizing most local businesses wouldn't be able to budget to produce this type of commercial, we are going to underwrite all the costs of production for 1 [DENTIST] and you came to the top of our list because of your online reputation!
(Exclusivity)
Well, between you and I the online commercials we are producing with a professional spokes model, prime time graphics and animation, typically cost £2000 - £3000 to produce but the production costs are being underwritten as a part of a beta program.
We did a lot of research and found that... (Choose One)
- You have a good reputation and some positive reviews online (read a review)
- You don't have really any reputation or reviews online
- You have some bad reviews we found about your company.
(Banter Back and Forth About Their Reputation)
So before I get to all the details on how we are covering all the costs and underwriting the production…....Why don't I start by showing you a few "Customer Review Commercials" that have been produced for major companies like Tiffanys...
Are you familiar with the Jewellery store Tiffanys?
Great, and I can show you one of these Review Commercials... are you in front of your computer I can show you an example?
----------------------------------------------------------------------------------------------------------------------------------------------------------------
[NO I’m not in front of my computer....
DO NOT Pitch If They Are Not In Front Of A Computer!]
Ok, I can send you a link in a text ok, what is your mobile number? [Get Mobile Number!]
When's a time you’ll be back in the office in front of your computer?
Ok, I'll call you then, in the mean time I'll send you a link in an email for you to see an example,
what is your email?
[Call Back When They Are In Front Of A Computer]
---------------------------------------------------------------------------------------------------------------------------------------------------------------
[YES] Can you Go to Google? OK, type in the search: 'Tiffany Tampa Reviews'.
1. What’s the first thing that jumps out at you?
2. Now before you watch it I want you to imagine a potential customer of yours watching it. -
3. Go ahead and watch it's only 59 seconds…
4. QUESTION… “What do you think a potential customer would do after looking for a [DENTIST] and watching a video commercial like this and seeing their phone number?
[They Will Say…. “Well They Probably Call” And You Say.....]
You're Right! They Do Call!
BOOM!!! (Tie Down Conversion On ROI)
5. The interesting part is that we've done focus groups on these Customer Review Commercials and found that:
- 70% of consumers that watch these said they would pick up the phone to call you
- And 65% said they would refer you to a friend that needed your products & services.
Can you imagine someone referring you a customer because they saw you had a 5 Star reputation online?
CONTINUE.....
So, these 45-60 second commercials are a powerful reputation and branding strategy because we:
- Use professional spokes models
- We shoot in a Hollywood style studio
- We professionally edit and brand each video to position you as a market leader
- We promote your reputation by highlighting a 5 star review you have received
- We create primetime graphics and animation, as well as create an on-location view of someone reading about your 5 star reputation
QUESTION: The video you just watched, if you had to produce it and
hire spokes-models and studios yourself, how much do you think it would cost??
[They Will Say… “About $1000 - $2000+” And You Say...]
You're Right! Video is expensive to produce!
[ BOOM!!! You Just Tied Down Conversion On Value]
[CONTINUE]...
From time to time I hear "What's the Catch?" And there is no catch. We are in Beta right now so if we agree to move forward all I need is a few things from you.... in return for underwriting all the production expenses we will need:
ONE) As part of our beta we would like you to introduce or recommend 3 Businesses for us to do segments on in the local marketplace. When we launch this program publicly, it will be £2500 so we need to successfully launch this beta with a few more business experts. sound good?
TWO) We need your feedback, Because the Review Commercial is part of an overall strategy to help local businesses with their Brand, Social Media, SEO, and Reputation Marketing and help businesses to get more customers.... we require you to understand how to leverage the review commercial and give us feedback in the form of a quick survey on how the Reputation Marketing Strategy helped you or not. Fair enough?
THREE) You cover our syndication costs of £299 so after we've produced the Review Commercial, we can put it online and broadcast it to all the major social and video networks. Sound Good?
[Three Is OPTIONAL If You're New... Make Sale 1st & 2nd For Free & Just Get Referrals.. 3rd for $97 4th for $197 and your 5th Sale for $297]
[They will say "Yes Sounds Good" You Pump Your Fist In The Air! And Say....]
Good!
[BOOM! You Just Closed A SALE!!!]
Again, Typically a production like this would cost £2,000 and we are underwriting all the production expenses, All we are asking is ONLY £299 to help pay for your syndication costs.
Sound Good?
[Tie Down On The Sale... Agreement]
[DON'T OFFER THEM LANDING PAGE LINK UNLESS THEY SEEM UNSURE/CAGEY.....
https://videomagnet-tv.agency/
Now before I say yes and approve the production, I have to understand 3 important things:
[ #1) WHAT MAKES YOU DIFFERENT FROM YOUR COMPETITORS? ]
And this is the most important to me… Obviously we want to work with a company that has a good reputation. I’d like to takes some notes:
1. What makes you unique in the marketplace?
2. What do you do differently than your competition?
3. What type of marketing are you doing to get the message out?
4. What are you spending a month trying to get your message out?
[ #2) SET PRE-PRODUCTION CALL - 24 to 48 hrs. AFTER this Call ]
We have some deadlines we have to meet, so I need to know you have 1 hour available for a PRE-Production call. On this call:
1. We will give you a brief overview of the review commercial
2. We will need to get your company branding colors
3. Logo
4. Identify the best review to highlight
5. Get your social media information for syndicating the video and at that time we can get the 3 referrals from you that you think would want this type of exposure and a few other details.
What time on ______________ do you have available for the call?
[#3 SET TECHNICAL SIGN OFF MEETING: 24 - 48 Hours After Preproduction]
Secondly, we should be finished with the production on _____________ to meet our deadline, (3-4 days after the Pre-Production Call)
1. We will review the video with you for technical accuracy, for you to sign off on it.
2. We'll go through a reputation marketing strategy with you and how to best position the review commercial
3. Get your feedback on the process and a few other details
What time on ________________ the _________ do you have available for that call?
OK I’ve got your scheduled for: ____________ at ___________ for a Pre-Production Call
and ____________at ___________ For the technical Sign Off Meeting
[#CLOSING]
Sounds like you have a great story to tell, and a I think that producing this will help you get that story out into the marketplace by allowing everyone to see the 5 Star Reputation you have with your customers.
I've got to get to a production meeting now, but I’m excited we got a chance to talk. It seems like a great fit for what we are looking for as part of our Beta program.
I’ll send you an email with some notes from our conversation, what’s the best email for you?
And what's a direct number I can reach you?
Great, I look forward to working with you, and if you have any questions, I’ll send my contact information in my follow up email for you.
Did you have any last questions?
Great, we will talk soon. Thanks. Goodbye.
(Scarcity)
We had 1 spot open up, and realizing most local businesses wouldn't be able to budget to produce this type of commercial, we are going to underwrite all the costs of production for 1 [DENTIST] and you came to the top of our list because of your online reputation!
(Exclusivity)
Well, between you and I the online commercials we are producing with a professional spokes model, prime time graphics and animation, typically cost £2000 - £3000 to produce but the production costs are being underwritten as a part of a beta program.
We did a lot of research and found that... (Choose One)
- You have a good reputation and some positive reviews online (read a review)
- You don't have really any reputation or reviews online
- You have some bad reviews we found about your company.
(Banter Back and Forth About Their Reputation)
So before I get to all the details on how we are covering all the costs and underwriting the production…....Why don't I start by showing you a few "Customer Review Commercials" that have been produced for major companies like Tiffanys...
Are you familiar with the Jewellery store Tiffanys?
Great, and I can show you one of these Review Commercials... are you in front of your computer I can show you an example?
----------------------------------------------------------------------------------------------------------------------------------------------------------------
[NO I’m not in front of my computer....
DO NOT Pitch If They Are Not In Front Of A Computer!]
Ok, I can send you a link in a text ok, what is your mobile number? [Get Mobile Number!]
When's a time you’ll be back in the office in front of your computer?
Ok, I'll call you then, in the mean time I'll send you a link in an email for you to see an example,
what is your email?
[Call Back When They Are In Front Of A Computer]
---------------------------------------------------------------------------------------------------------------------------------------------------------------
[YES] Can you Go to Google? OK, type in the search: 'Tiffany Tampa Reviews'.
1. What’s the first thing that jumps out at you?
2. Now before you watch it I want you to imagine a potential customer of yours watching it. -
3. Go ahead and watch it's only 59 seconds…
4. QUESTION… “What do you think a potential customer would do after looking for a [DENTIST] and watching a video commercial like this and seeing their phone number?
[They Will Say…. “Well They Probably Call” And You Say.....]
You're Right! They Do Call!
BOOM!!! (Tie Down Conversion On ROI)
5. The interesting part is that we've done focus groups on these Customer Review Commercials and found that:
- 70% of consumers that watch these said they would pick up the phone to call you
- And 65% said they would refer you to a friend that needed your products & services.
Can you imagine someone referring you a customer because they saw you had a 5 Star reputation online?
CONTINUE.....
So, these 45-60 second commercials are a powerful reputation and branding strategy because we:
- Use professional spokes models
- We shoot in a Hollywood style studio
- We professionally edit and brand each video to position you as a market leader
- We promote your reputation by highlighting a 5 star review you have received
- We create primetime graphics and animation, as well as create an on-location view of someone reading about your 5 star reputation
QUESTION: The video you just watched, if you had to produce it and
hire spokes-models and studios yourself, how much do you think it would cost??
[They Will Say… “About $1000 - $2000+” And You Say...]
You're Right! Video is expensive to produce!
[ BOOM!!! You Just Tied Down Conversion On Value]
[CONTINUE]...
From time to time I hear "What's the Catch?" And there is no catch. We are in Beta right now so if we agree to move forward all I need is a few things from you.... in return for underwriting all the production expenses we will need:
ONE) As part of our beta we would like you to introduce or recommend 3 Businesses for us to do segments on in the local marketplace. When we launch this program publicly, it will be £2500 so we need to successfully launch this beta with a few more business experts. sound good?
TWO) We need your feedback, Because the Review Commercial is part of an overall strategy to help local businesses with their Brand, Social Media, SEO, and Reputation Marketing and help businesses to get more customers.... we require you to understand how to leverage the review commercial and give us feedback in the form of a quick survey on how the Reputation Marketing Strategy helped you or not. Fair enough?
THREE) You cover our syndication costs of £299 so after we've produced the Review Commercial, we can put it online and broadcast it to all the major social and video networks. Sound Good?
[Three Is OPTIONAL If You're New... Make Sale 1st & 2nd For Free & Just Get Referrals.. 3rd for $97 4th for $197 and your 5th Sale for $297]
[They will say "Yes Sounds Good" You Pump Your Fist In The Air! And Say....]
Good!
[BOOM! You Just Closed A SALE!!!]
Again, Typically a production like this would cost £2,000 and we are underwriting all the production expenses, All we are asking is ONLY £299 to help pay for your syndication costs.
Sound Good?
[Tie Down On The Sale... Agreement]
[DON'T OFFER THEM LANDING PAGE LINK UNLESS THEY SEEM UNSURE/CAGEY.....
https://videomagnet-tv.agency/
Now before I say yes and approve the production, I have to understand 3 important things:
[ #1) WHAT MAKES YOU DIFFERENT FROM YOUR COMPETITORS? ]
And this is the most important to me… Obviously we want to work with a company that has a good reputation. I’d like to takes some notes:
1. What makes you unique in the marketplace?
2. What do you do differently than your competition?
3. What type of marketing are you doing to get the message out?
4. What are you spending a month trying to get your message out?
[ #2) SET PRE-PRODUCTION CALL - 24 to 48 hrs. AFTER this Call ]
We have some deadlines we have to meet, so I need to know you have 1 hour available for a PRE-Production call. On this call:
1. We will give you a brief overview of the review commercial
2. We will need to get your company branding colors
3. Logo
4. Identify the best review to highlight
5. Get your social media information for syndicating the video and at that time we can get the 3 referrals from you that you think would want this type of exposure and a few other details.
What time on ______________ do you have available for the call?
[#3 SET TECHNICAL SIGN OFF MEETING: 24 - 48 Hours After Preproduction]
Secondly, we should be finished with the production on _____________ to meet our deadline, (3-4 days after the Pre-Production Call)
1. We will review the video with you for technical accuracy, for you to sign off on it.
2. We'll go through a reputation marketing strategy with you and how to best position the review commercial
3. Get your feedback on the process and a few other details
What time on ________________ the _________ do you have available for that call?
OK I’ve got your scheduled for: ____________ at ___________ for a Pre-Production Call
and ____________at ___________ For the technical Sign Off Meeting
[#CLOSING]
Sounds like you have a great story to tell, and a I think that producing this will help you get that story out into the marketplace by allowing everyone to see the 5 Star Reputation you have with your customers.
I've got to get to a production meeting now, but I’m excited we got a chance to talk. It seems like a great fit for what we are looking for as part of our Beta program.
I’ll send you an email with some notes from our conversation, what’s the best email for you?
And what's a direct number I can reach you?
Great, I look forward to working with you, and if you have any questions, I’ll send my contact information in my follow up email for you.
Did you have any last questions?
Great, we will talk soon. Thanks. Goodbye.
